Meet Bella
Founder
Bella has spent more than 10 years working in hospitality marketing, working alongside teams, operators, and owners. Through Sol Marketing Group, Bella has partnered with hospitality groups both internationally and domestically, including teams in Morocco, Peru, Bali, Panama, and across the United States. Her partnerships span multi-unit restaurant groups such as Fabio Viviani Hospitality, iHop, Benihana, and Mellow Mushroom, family-run restaurants, live entertainment venues like House of Blues and Aragon Ballroom, and fast-casual and QSR concepts including JARS and Chuck Lager.
Working across different countries and operating environments has given Bella a practical understanding of how culture, global trends, and local habits shape hospitality. Those contrasts have formed how she approaches branding and marketing, with an emphasis on observation, adaptation, and respect for place.
Bella brings this experience into brand development, marketing strategy, and creative direction, helping teams clarify who they are, how they show up, and how to build brands guests love. She’s known for connecting brand, guest experience, and business goals in a way that feels aligned rather than performative, pairing a strong creative eye with a practical understanding of scale and long-term sustainability. At her core, Bella believes hospitality brands aren’t manufactured; they’re revealed through curiosity, restraint, and intention.
Interested in joining my team?
Who we work with
You’re opening a new concept.
You need everything from branding and websites to launch strategy.
You’re ready to grow.
Your business has momentum, but your marketing hasn’t kept up.
Your dining room isn’t as full as it used to be.
You need more than social media, you need a growth strategy.
You’re tired of guessing what’s working.
You want marketing backed by data, not opinions.
You’ve outgrown your current agency.
You need a strategic partner who understands hospitality.
You have loyal guests, but not enough of them.
It’s time to improve guest acquisition and retention.
You’re expanding to another location.
Growth brings new challenges, systems, and opportunities.
You need marketing leadership, but not a full-time CMO.
Executive strategy without the executive payroll.